TELEVISION (ADVERTISING) REGULATIONS

TELEVISION (ADVERTISING) REGULATIONS

TELEVISION (ADVERTISING) REGULATIONS

(Cap. 52, section 27)
[24 December 1964]

L.N. 184 of 1964- 49 of 1987, R.Ed. 1987, L.N. 76 of 1989, L.N. 302 of 1989

1. Citation

These regulations may be cited as the Television (Advertising) Regulations.

2. Advertisements to he clearly identified

Advertising material shall be clearly identifiable as advertisement, and an
advertising magazine shall be described as such when being broadcast.

3. Subliminal advertisements

(1) No subliminal advertising may be broadcast.

(2) For the purposes of this regulation, 'subliminal advertising' means the
broadcasting of advertising material which is not broadcast for sufficient time to
enable a person to obtain a conscious picture of the material.

4. Sponsored programmes

(1) Where a programme is sponsored, a licensee shall remain responsible for its
content.

(2) A licensee shall not permit the sponsoring of any programme of news or
religious matter.

(3) Save with the permission of the Broadcasting Authority, a licensee shall not
permit the sponsoring of any programme of educational matter.

(4) A licensee shall ensure that any contract for the provision of a sponsored
programme contains provisions by virtue of which he acquires the right to refuse to
accept or else the right to edit any such programme which does not comply with the
standards as laid down by the Governor in Council or the Broadcasting Authority.

(49 of 1987 s. 17)

5. Placing of advertising material in programmes

(1) Advertising material other than magazine programmes may be placed only at
the beginning or end of a programme or in a natural break occurring therein.





(2) No advertisement or group of advertisements shall exceed the period
of time specified by the Broadcasting Authority in Codes of Practice issued by it
from time to time.
(3) The period of time between an advertisement or group of
advertisements and the next advertisement or group of advertisements shall be
not less than that specified by the Broadcasting Authority in Codes of Practice
issued by it from time to time.
(4) Advertising material shall not be inserted in any programme of
religious or educational matter or programmes containing such other matter as
the Broadcasting Authority may specify, and the period of time between any
advertisement and the beginning or end of any such programme shall be not
less than the period specified by the Broadcasting Authority. (L.N. 302 of
1989)
(49 of 1987 s. 17)

6. Advertisements for medical preparations

No advertisement for any medical preparation shall be broadcast without
the approval in writing of the Director of Health obtained in respect of the
whole of the advertising material.
(L.N. 76 of 1989)

7. Certain advertisements prohibited

No advertisement of a religious or political nature or concerned with any
industrial dispute shall be broadcast.

https://oelawhk.lib.hku.hk/items/show/2307

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